How to Set Up Black Friday Sales on Shopify: A Complete Step-by-Step Process
For many people, Black Friday is one of the important shopping days of the year. With this day, many opportunities will come along, and if you own a Shopify store, your sales will surely be boosted. This day has a world of its own, and you must make the most out of it. To do that, it is important that you know how to set up your black Friday sales on Shopify properly.
In this article, we will show you how you can set and manage a Black Friday sale in your Shopify store.
1- Plan Your Strategy and Prepare Your Store
There are some technical aspects that you let worry you, but there is one very important step that has to come first and that is having a robust strategy for your black Friday sales.
What Kind Of Discounts To Use: This has to be the first thing that you decide on. Determine if you will offer percentage off, buy one get one free or flat discounts.
What Products To Promote: It is important that you are able to select the particular items or collection of items that you will be promoting. It is advisable to stick to the popular items or excess stock only.
What Day/Time Are You Planning To Start and Finish The Sale: Once you are confident on what items to promote, to avoid overlapping promotions, it becomes essential to identify and schedule the sale. There are rare occasions when stores run promotions only for Black Friday. More often than not, such stores even expand these promotions for the whole Black Friday-Cyber Monday weekend.
Do Not Ignore Stock Levels And Shipping: Figure out if you have sufficient stock on hand and if you will be able to manage the elevated shipping requirements. Black Friday is notorious for resulting in an excessive volume of orders.
As soon as you have a strategy articulated, go ahead and prepare your Shopify store.
2. Set Up Discounts and Coupons
It is very straightforward to make discounts of varying types on Shopify. In order to arrange Black Friday offers:
Open Shopify Admin and go to Discount.
Create discount and choose the type of discount you want to create.
Percentage discount – for example, 20 percent of everything.
Fixed amount discount – for example 10 dollars for every order over 50 dollars.
X for Y discounts – for example, buy one get one free.
Define parameters like, but not limited to, a minimum required purchase, products which are eligible for the promo, and the period during which these deals are effective.
If needed, set additional discount codes for marketing techniques such as email marketing.
Discounting Methods:
Use early bird discounts and build the suspense.
Employ segmentation discounts – for example- 10% off if order total is more than 50 dollars and the discount increases to 20 % if the total is more than 100 dollars.
3. Create a Black Friday-Specific Collection Page
Creating a specific collection for Black Friday sales can make it easier for customers to find all the deals in one place. Here’s how to create a collection:
In Shopify Admin:
1- Go to Products and select Collections.
2- Click Create Collection.
3- Name it “Black Friday Sale” or something similar.
Under Collection type, select Manual or Automated:
Manual: You add products manually.
Automated: Products are added automatically based on conditions like tags or price reductions.
Add a Collection image and compelling description to attract customers.
Once the collection is created, link it to your store’s navigation so shoppers can easily find it.
4. Customize Your Store’s Theme for Black Friday
It’s a good idea to customize your Shopify theme for Black Friday and here are some of the tips:
Black Friday Banners: Create high-quality banners that display your sale, showing discounts, and countdown timers. These can be added using Shopify’s built-in theme editor or by using any app.
Pop-ups: Add pop-ups with special Black Friday discounts or to encourage email sign-ups for exclusive offers.
Countdown Timer: Display a timer to build urgency and excitement. Many Shopify themes or apps include countdown timer features.
Highlight Discounts: Use badges or labels on products to show they’re part of the Black Friday promotion.
5. Optimize Your Store for Mobile
More than half of Black Friday purchases are made on mobile devices, so optimizing your Shopify store for mobile is critical.
Choose a mobile-friendly theme (Shopify’s default themes are generally mobile-optimized).
Test the entire shopping experience on mobile devices, from browsing products to checkout.
Speed up your site by compressing images and using a CDN (Content Delivery Network) to avoid slow load times that could frustrate customers.
6. Set Up Shopify Apps for Black Friday
There are some apps that can enhance your Black Friday sale and here are some of them which you can consider:
Countdown Timer: Apps like Hurrify or Countdown Timer by POWR allow you to add urgency to your offers.
Cart Abandonment: Use apps like Klaviyo or Privy to reduce cart abandonment through automated email reminders.
Upsell and Cross-sell: Apps like Bold Upsell or ReConvert can help increase the average order value by suggesting related products.
Optimize Images: Apps like DG SEO Optimize Images Alt can help you to add auto alts in the variant images which can help to speed up the Speed and it also helps browsers to understand the variant image.
7. Promote Your Black Friday Sale
Once your sale is set up, it’s time to promote it! Here are some ways to get the word out:
Email Marketing: Send promotional emails to your subscriber list, including early access deals for loyal customers.
Social Media: Use Instagram, Facebook, TikTok, and other platforms to announce your sale. Create engaging posts and stories with countdowns and sneak peeks.
Paid Advertising: Consider using Google Ads, Facebook Ads, and retargeting campaigns to reach your target audience.
Influencer Marketing: Partner with influencers in your niche to help spread the word about your sale.
8. Track and Analyze Your Results
The last task is to consider the results of your Black Friday campaign, which is already closed:
Monitor those metrics with the use of Shopify Analytics which include total sales, average order value, and conversion rates.
Evaluate the traffic sources to determine which advertising or promotional tactics were the most successful.
Get a PpS from customers and ask them about their experience in order to enhance and upgrade for the next sale event.
Conclusion
Setting up a successful Black Friday sale on Shopify takes some planning, but with the right strategy, it can be a highly profitable for your store. By following these steps mentioned above, from planning your discounts to optimizing your site for mobile and promoting your sale you can maximize your sales during this high-traffic shopping season.
Make sure to plan ahead, test thoroughly, and use Shopify’s built-in features and apps to give your customers a seamless and exciting Black Friday shopping experience. Happy selling!
If you need help to setup Black Friday Sales, click on the contact & fill out the form and out team will get back to you in 12h.
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